LG Electronics is strategically focusing on robotic actuators and business-to-business (B2B) appliances as key growth sectors. The company is gearing up for potential large-scale orders from major global technology firms. LG has innovated actuators that are lighter, more efficient, and cost-effective, with plans for mass production. They are currently in talks with several leading tech companies and anticipate finalizing their first significant order soon.
Earlier this year, LG introduced its LG Axium actuator brand, leveraging expertise in motors, drive controls, and component design honed through its home appliance division. The company aims to establish a fully automated actuator production line at its Changwon facility by year-end. LG foresees an increase in actuator demand, particularly in the realm of physical AI and humanoid robotics, projecting significant growth around 2030. Initial deployment of humanoid robots is planned for its Tennessee plant and the Changwon smart factory, with eventual expansion into household applications as safety technologies advance.
In parallel, LG is bolstering its B2B appliance sector, with its built-in appliance and commercial laundry divisions achieving over 40% annual revenue growth over the past three years. In Europe, the company is expanding its specialist sales force, enhancing premium built-in brands, and aims to increase product displays to 3,000 outlets by the end of this year.
Furthermore, LG is enhancing its commercial laundry business by introducing larger-capacity machines and forging partnerships in Southeast Asia. In Europe, the company is promoting energy-efficient appliances as part of its strategy to become a leading home appliance brand in the region by 2030.