Google is set to enhance its Google Maps service in South Korea, introducing full navigation capabilities including turn-by-turn directions. This development follows the South Korean government’s conditional approval for the export of high-precision map data, a move that could position Google Maps as a stronger competitor to local navigation services like Naver Map and Kakao Map.
To support this expansion, Google is actively seeking to hire a senior Strategic Partnerships Development Manager in Seoul. This role is aimed at collaborating with Korean businesses, public institutions, and technology partners. Google has emphasized that this recruitment is part of its broader strategy to establish a local team dedicated to expanding its Maps service in the region.
Currently, Google Maps in South Korea offers features such as place listings, reviews, and public transit information, but lacks comprehensive driving or walking navigation. The anticipated upgrade to include turn-by-turn navigation is expected to significantly elevate the utility of Google Maps in the country.
The South Korean government granted approval for the export of Google’s high-precision map data in February, albeit with certain conditions. This marked a pivotal shift as previous requests had been denied due to national security concerns. While Google has not yet disclosed a specific launch date or the full scope of new features, the company is likely to collaborate with local data providers to enhance various aspects of its service, including mapping, traffic, address, parking, and public transportation information.